AdWords Quality Score
Improve the Adwords Quality Score The success of Google Adwords campaigns in search engines and on the Google network depends on various success factors. In addition to the click price, the relevance of an ad matching the searched keyword has a high influence on the placement of the ad. Google calls this relevance a “Quality Score“. In […]
Google AdWords and its advantages
Digital advertising: Google AdWords advantages Google AdWords is a high-performance PPC channel for advertisers. The search engine advertising channel has a number of benefits for the advertiser that we would like to explore in more detail in this post. Your goal is to make money. And online marketing with Google AdWords offers opportunities to compare the sales generated with the costs incurred. In […]
Top 5 SEO tools for more traffic
In this blog post, we would like to introduce you to the top 5 SEO tools that we believe can be very helpful for the search engine optimization of your website or online shop . The aim here is for you to get a better understanding of some SEO tools and to be able to use their functions for the search engine optimization of your website or online […]
Unlock Your Potential with Campaign and Content Playbooks
Campaign and content playbooks are comprehensive guides that outline the strategy, tactics, and messaging for a specific marketing campaign or content creation effort. These playbooks include information on the target audience, messaging, channels, and timelines. The purpose of using a campaign or content playbook is to increase efficiency, maintain consistency across all marketing materials, and improve return […]
Google Keyword Planner – a keyword research tool
The Google Keyword Planner is not an unknown tool for search engine optimizers . In addition to other professional keyword tools, Google offers this free keyword tool as part of the Google Ads application . A Google Ads account is required to use the Google Keyword Planner. You can find the free Keyword Planner under the “Tools” tab in the Google Ads […]
Google Ads Spy Tool 2023 | Competitor Analysis
What is the Google Ads Spy Tool? In the last few years, the Google ads platform has become more transparent towards advertisers and their business operations. Google has enabled users to make decisions about the ads they view online by displaying different information about advertisers: Company name Company location The ads run by the advertiser […]
How To Create Google Audio Ads 2023
Why are Audio Ads so important? Google Audio Ads are now available to all advertisers. Google Audio Ads are designed to reach listeners of streaming music and podcasts on YouTube. Ads on podcasts can be very useful as people pay close attention when listening to podcasts. According to Acast research 64% of responders pay full […]
Google Ads Extensions
When you run ads on Google Search, you obviously want them to be seen. The more visibility, the better. Since meaningful titles and texts alone are often not enough to make your ads more eye-catching and visible, you should add extensions to them. Ad extensions affect the size of your ads, which has a positive […]
What are Google search operators?
What are Google search operators and what purpose do they serve? In this blog post, we will explain this question and provide some useful practical examples for search engine optimizations. First, let’s clarify what Google search operators are and why they are important. Google Search Operators – Introduction In short, Google search operators are search […]
