Remarketing & Retargeting: Address users again
Remarketing and Retargeting: Get potential customers back One possibility to advertise on the Internet is via measures that are controlled via remarketing or retargeting. It’s a very simple principle: Reach out to the visitors who already know you and have shown that they are interested in you.The principle is already being used by some stationary shops, such as bakeries. […]
PPC Advertising & PPC Advertising
What is actually PPC advertising? The abbreviation PPC is used again and again and is often confused with CPC. In this blog post, we would like to explain what PPC advertising is and how companies can use it specifically for their online marketing. Here we go! PPC (Pay Per Click) In the broadest sense, PPC describes a paid ad format […]
Internet search engines – function and working method
Internet search engines have become an essential part of Internet use. They provide us with information on almost every topic, and we now use them every day without even thinking about it. They are easy to use and provide the necessary orientation and information procurement on the Internet. But how does an Internet search engine work, and what are the differences? […]
How do you get good search engine rankings?
How do you get good search engine rankings? A question that we as an SEM agency often encounter: How do I manage to be visible as a company in the top ranking positions and get visitors to my own website? In this blog post we would like to go into the possibilities that you have to appear in […]
Search engine advertising with Bing
Unbeatable reasons to advertise with Bing Ads For many advertisers on the Internet, Bing is still Google’s little, inconspicuous sister. However, this is completely unjustified. Similar to Google AdWords, Bing Ads has a lot to offer. RLSA ads, Bing shopping, and internationalization opportunities: Bing advertising is only behind Google AdWords in one respect: market shares. In this blog post, you will […]
Google AdWords Optimization
Google AdWords Optimization: The Key to AdWords Success The air is getting thinner. Anyone who is currently running AdWords campaigns can see the development of click prices (CPC). The increasing competition requires more and more sophisticated methods of optimization to achieve a good return on investment. In this blog post, we show how targeted Google AdWords optimization can counteract the negative development in […]
Search engine marketing
What is actually “search engine marketing”? Search engine marketing (SEM, for short) is a sub-area of online marketing and belongs to the discipline of inbound marketing. Search engine marketing includes all measures that contribute to a website or online shop receiving more website visitors via the corresponding search network. Search engine marketing can be divided into two […]
Google AdWords Costs
How much does it cost to advertise with Google AdWords? As an agency, there is no question that we are asked more often than the question of the Google AdWords costs associated with campaigns.In addition to the areas of search engine optimization or online marketing in general, this question often comes up in connection with Google AdWords or Bing […]
AdWords: Keyword Options
Keyword options and their advantages for SEA In order for your Google Adwords ads to be found by your customers, you must use the correct and relevant keywords. To optimize bookings, Google offers five different keyword options for keyword control. In this blog post, we look at keyword options, describe their advantages and disadvantages, and provide an overview […]
Keyword advertising
What actually meant by keyword advertising? Keyword advertising refers to the placement of advertisements for specific keywords in search engines such as Google or Bing. Keyword advertising has been around since the monetization of search engines. Search engines such as Google or Bing earn their money by placing targeted ads. In this blog post, we would like to introduce you […]
