Google Analytics Training
Learn how to make informed decisions to grow your online business
Beginner > Advanced > Expert
We’ll teach you how to use Google Analytics to understand website data.
Learn how to set up a Google Analytics 4 account and understand the metrics that will help you boost traffic & sales.
- How to track the performance of your social media channels.
- See which marketing campaigns perform best and understand why.
- How to navigate and create reports and dashboards to help analyze your websites’ effectiveness.
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Initial consultation
Frequently Asked Questions
Short answers to your questions
Who is behind SaphirSolution?
Since its founding in 2012, SaphirSolution has grown steadily. We are currently a team of 60 people spread across two countries with plans for further expansion in Europe. We provide multiple performance marketing services to small companies and big corporations.
Which projects are you particularly proud of?
Here at SaphirSolution, we are proud of all our projects, small and big.
We support a variety of clients: startups that just started and want to scale up and grow, established companies that want to digitalize their marketing, and big players such as Volvo, Polestar or Peugeot that want to optimize their digital marketing performance.
What services does SaphirSolution offer?
We are a full-service performance marketing agency.
We offer assistance throughout the entire customer journey: from concept, to building a website, to running marketing campaigns, to increasing sales and leads.
Our services include: SEO, paid ads (search, social media), social media management, affiliate marketing, web development, web analytics, marketplace optimization.
Our teams work together on identifying problems and developing solutions not only within their own field of work but also in other marketing channels. We build up synergies between departments.
What does a collaboration with SaphirSolution look like?
We consider ourselves your partner, an extended arm of your marketing department. Much more than a client – service provider relationship.
We offer you support wherever and whenever is needed. Here our full-service approach becomes important as we have specialists for every online marketing field in our team.
Our goal is for you to focus on the strategy and growth of your company and outsource operational tasks to us. Together, we set up the correct online marketing strategy for you.
What does the training include?
Your marketing and sales strategies require you to make decisions based on data. Getting training for Google Analytics can help you better understand how to use the tool and interpret the data it provides, which will lead to better overall business performance.
It’s just like riding a bike, once you learn how to do it, you’ll never forget how it’s done.
- Our analytics specialists will show you how to interpret customer behavior so you can effectively adjust your website to increase revenue.
- Practical tips for working in web analysis to gain even more insights into your website performance.
- How to best use web analysis software to gain an advantage over your competitors.
- Detailed guidance to help you understand the value of tracking each event and how to properly do it and collect accurate data.
- GA4 setup and reporting, creation of Google Looker Studio Dashboards. Workshop with a lot of practical relevance for a better understanding of the data and how to use the tools.
Who is the analytics seminar suitable for?
Our Google Analytics seminars are suitable for all levels of knowledge. From the beginner who wants to learn more about Google Analytics and web analysis to the expert who wants to set the last optimization levers in his analytics set-up.
Analytics seminar at SaphirSolution
The benefits of an analytics workshop at SaphirSolution:
• Practical know-how from everyday agency life
• Each participant receives an analysis voucher for their Google Analytics set-up in the amount of €200
• Each participant will receive a certificate of participation
• Meals included
Contents of Analytics Training
A comprehensive program to optimize your data collection awaits you in our Analytics Workshop.
The aim is to gain confidence in dealing with Google Analytics and to be able to create your own reports, which can be tailored to your own needs.
Together we look into Google Analytics.
Requirements:
We need access to your Google Analytics account and Google Tag Manager.
Each participant takes part with their own laptop and their own Google Analytics account so that they can create their own reports or practice in the real time.
Please check in advance whether your Google Analytics account is working.
Contents of the Analytics Workshop
The workshop is flexible and can be tailored to your needs.
We always start with basic information in order to give you a basic knowledge and general understanding of Google Analytics and the counting method.
Then we work our way through Google Analytics together.
We cover important topics such as:
• Working with the user interface
• Overview of the standard report types
• Identification of the reports that are important to you
• Creation and usage of segments
• Differentiation of segments and filters
• Use of regular expressions
• Creation and use of own reports for individual questions
• Use of individual dashboards
• We provide you with a bundle of reports and dashboard templates for your own use
• Export and share reports and dashboards
• Creation of target URLs for custom campaigns
• Channel grouping for your marketing channels
• Creation and evaluation of website objectives
Analytics training for teams
In addition to group seminars with a maximum of 8 participants, we also offer tailored seminars for companies which aim to train the entire online marketing team on analytics and web analysis topics. Contact us now!
Get started now with our Analytics training
What are you waiting for? Contact us now. We are happy to arrange an initial consultation.
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