Here’s how we can help:
- We create a tracking plan together to ensure key events are being monitored.
- We adapt and migrate any existing tags you have set up.
- Ensure data privacy and compliance are implemented for your users.
- Integrate Google Analytics via Google Tag Manager.
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Frequently Asked Questions
Short answers to your questions
Who is behind SaphirSolution?
Since its founding in 2012, SaphirSolution has grown steadily. We are currently a team of 60 people spread across two countries with plans for further expansion in Europe. We provide multiple performance marketing services to small companies and big corporations.
Which projects are you particularly proud of?
Here at SaphirSolution, we are proud of all our projects, small and big.
We support a variety of clients: startups that just started and want to scale up and grow, established companies that want to digitalize their marketing, and big players such as Volvo, Polestar or Peugeot that want to optimize their digital marketing performance.
What services does SaphirSolution offer?
We are a full-service performance marketing agency.
We offer assistance throughout the entire customer journey: from concept, to building a website, to running marketing campaigns, to increasing sales and leads.
Our services include: SEO, paid ads (search, social media), social media management, affiliate marketing, web development, web analytics, marketplace optimization.
Our teams work together on identifying problems and developing solutions not only within their own field of work but also in other marketing channels. We build up synergies between departments.
What does a collaboration with SaphirSolution look like?
We consider ourselves your partner, an extended arm of your marketing department. Much more than a client – service provider relationship.
We offer you support wherever and whenever is needed. Here our full-service approach becomes important as we have specialists for every online marketing field in our team.
Our goal is for you to focus on the strategy and growth of your company and outsource operational tasks to us. Together, we set up the correct online marketing strategy for you.
Google Tag Manager for better tracking
Google Tag Manager is a great way for online marketers to organize their tracking. With Google Tag Manager, tracking codes can be managed cleanly and processes can be accelerated. As a free service from Google, Google Tag Manager is proving to be an increasingly popular tool for managing tracking codes.
The benefits of using Google Tag Manager
Google Tag Manager allows you to influence your own tracking faster and more agile. Only two HTML tags (and area) are integrated into the website and various triggers can be set and tags fire based on behavior.
- You can edit, add, delete tracking and marketing tags for your website without any code changes.
- Improve tracking and accuracy by collecting data using one single source of truth.
- Custom tagging allows you to track events and send data to third-party tracking and marketing platforms (like Facebook, Google Ads, etc.).
- Custom triggers and variables provide greater control and more reliability for how the event data is collected, making it much easier to use vs other applications.
- Debugging tools included which allow you to test and troubleshoot your tags to ensure that they are working correctly before making any live changes.
- Enhanced security by using Google’s secure servers and protecting data from unauthorized access.
Our performance as a Google Tag Manager Agency
As an online marketing agency, we have a data-driven approach. We pay particular importance to tracking and proper targeting of online marketing activities. Our goal is to invest your marketing budget in an optimal and ROAS-controlled manner. Tracking and measuring success play an important role in online marketing cross-channels. As an agency, we offer the following services in connection with Google Tag Manager:
- Conversion of tracking to Google Tag Manager
- Development of a comprehensive tracking strategy
- Migration of tracking tags to Google Tag Manager
- Configuration of Google Analytics / Google Analytics 360 by using Google Tag Manager
- Ongoing support for your Google Tag Manager & adaptation of additional snippets
- Google Tag Manager set up & migration
- Google Analytics enhanced e-commerce tracking
We’ll help you set it all up so you can be ready in no-time!
Here's what our customers say about us
… and you can count on it!
