Amazon SEO Agency

What are the Amazon SEO Relevance Factors?

As per Amazon SEO and associated on-page optimization, it is important to optimally meet the expectations of buyers when searching for products. It is essential to adapt your own product data as accurately as possible in accordance with Amazon’s requirements.

Product Title

The product title, or product name, has the greatest relevance in terms of findability. When creating the product listing, you must adhere to Amazon’s guidelines. Also, make an effort to make your product listing as helpful to customers as you can. Moreover, make an effort to provide the most important details about your product in the first section of the listing so that consumers easily find it. In addition, it is also important to choose a healthy number of keywords and to avoid keyword stuffing, as Amazon does not like it.

Bullet Points

This is the part of the product detail page where you can see the bullet points. The bullet points are the first thing you read when you look at a product. You can see the bullet points when you look at the product on Amazon. The bullet points tell you about the product. For example, if you are looking at a book about cats, the bullet points might tell you about the book. The bullet points tell you about the most important things about the book, like why you should buy it.

Keywords

The search terms, also called keywords, search terms or back-end keywords, are important keywords that are placed in the backend of the respective article. These keywords are not visible to the customer, but they play an immensely important role in the indexing and searchability of the listing and should therefore be selected based on data and in a targeted manner.

Product Images

When you are selling something on Amazon, you need to make sure that you have the right pictures of your product. The pictures are important because they show the customer what they are buying. Amazon has some rules about how the pictures should look. You can find those rules on their website. It is also important to design a well-thought-out image setup that arouses the customer’s interest and encourages him to continue viewing the product.

Product Description

In addition to bullet points, the product description offers another opportunity to convince customers of the benefits of the product and is another area for placing SEO-relevant keywords. In contrast to the bullet points, relevant product advantages can be further explained within the product description, persuading doubting customers to make a final purchase. For manufacturers and brands who have registered their brand with Amazon, there is also the possibility to publish a so-called A+ content with extended text and graphic design options in addition to creating a standard HTML product description.

Product Information

With the extended product information, sellers have the opportunity to store essential product features and additional information separately. This includes important information such as size, material, ingredients, compatibilities and much more. The product information can play an important role in the customer’s purchase decision and can be often decisive when customers filter their search query according to certain criteria.

Performance advertising with Amazon PPC

In order to have a positive trend sale on Amazon and to be able to assert oneself against the enormous competition from other suppliers with optimized product data, a basic optimization is often no longer sufficient to automatically appear at the top of the search results. Especially for new listings, factors such as sales history and ratings play an important role.

The professional set up of Amazon Ads enables you to make your products visible to the customer through paid advertisements. Amazon Advertising works according to the PPC principle (pay-per-click), which means that each advertisement only generates costs if it is clicked by the users. Depending on the account status, Amazon offers retailers the opportunity to run different advertising formats and to place themselves in different positions in the search result lists.

Sponsored Products

Amazon uses sponsored product ads to help sellers advertise their products. These ads are shown on search result pages and on other product pages. The selection of the advertising placements is based on a targeted match of customer search terms or existing third-party ASINs in the Amazon product data catalog.

Sponsored Brands

In contrast to sponsored product ads, the main focus of sponsored brand ads is targeted advertising measures to increase awareness of the brand and product portfolio. Sponsored Brand Ads are only available to sellers or manufacturers with a successfully registered brand (Amazon Brand Registry). It enables additional design and placement elements for the ads, such as the selection of your own logo, the integration of product videos and linking the product to the Amazon brand shop or landing page.

Sponsored Display Ads

With the Sponsored Display Ads, Amazon offers the possibility of having other placement areas and criteria taken into account when displaying the ads. This type of ad can be placed either product- or interest-based and can be placed on product detail pages, on search result pages or outside of the Amazon marketplace. In contrast to the other two PPC advertising formats, sponsored product ads offer the possibility of including the customer’s interests, known purchasing behavior and previous search queries in the selection of placements.

Further advertising measures

In addition to PPC advertising, the marketplace offers sellers and vendors a number of other advertising options in the form of discount and voucher campaigns or participation in so-called Deal Days such as Prime Day or Black Friday.

What options do I have as a manufacturer on Amazon?

All manufacturers or owners of a private label who have successfully registered their brand on Amazon have extended options for presenting their products. The so-called extended brand content allows brand owners to build up a brand concept within Amazon and thus ensure a professional appearance and stronger customer loyalty. Various design options such as Amazon A+ Content (EBC – Enhanced Brand Content) or the creation of an Amazon Brand Store allow you to present in detail your own brand history and the special features and advantages of your own products.

Amazon A+ Content

When you create A+ Content, you can have more than 2,000 characters. You can have a lot more than 2,000 characters. You can also design the content with pictures. This is a great advantage, especially when the product to be sold needs a more in-depth explanation or has a technical design. If you use A+ content, you can get a lot of visitors to your website, you can get more sales and more profit. The reason is that the content is much more detailed and better than the content that other companies use. Additionally, informative product description leads to a clear product presentation for the customer, which results in a significantly lower return rate.

Amazon Brand Store

The design of an Amazon Brand Store offers brand owners on Amazon the opportunity to present their brand website within Amazon. The brand store also enables you to provide the product portfolio with numerous design options such as texts, graphics and videos and thus to build up your own brand message according to your corporate design. Each brand shop has its own brand URL which can be linked to the brand store, advertised externally and used for cross-selling.

Amazon FBA Management

For all retailers or manufacturers who either have no warehouse for their products or want to get rid of the storage and the associated warehouse logistics, Amazon offers the FBA program: Fulfillment by Amazon (FBA for short). It allows direct storage and shipping processing by Amazon itself which, depending on the product, can bring several benefits.

Is Amazon FBA program worth joining?

No shipping infrastructure, a lower need for employees, Amazon Prime, buy box, easy development of international Amazon marketplaces, trust and customer satisfaction can all play an important role when considering the participation in the FBA program. The extent to which participation can represent a sales advantage and whether the cost structure associated with FBA makes sense varies from product to product and requires a precise analysis of the respective sales situation.

Amazon Vendor Program

Another sales opportunity for manufacturers on Amazon is the so-called Amazon vendor program. Participation in the Amazon Vendor Program is reserved exclusively for product manufacturers and requires an invitation from Amazon. In contrast to the Amazon seller program, you no longer appear as the seller of the goods, but sell your goods directly to Amazon, which then offers the products for sale on its own. Under the right conditions, the vendor program can also bring advantages such as Amazon Prime, greater reach and additional customer trust. However, as for Amazon FBA, it should be analyzed in detail in order to decide if it’s the right choice for you.

Account problems and how we can help you

Every seller active on Amazon knows the problems and hurdles that ongoing business on Amazon can entail. Listings are blocked, proof is requested, product pages are not displayed correctly. Sometimes, it is difficult to assess the right approach to the problem. As Amazon experts, we provide support for all Amazon problems and help you implement the right measures depending on the problem.

Develop international markets with Amazon

Would you like to take the next step and offer your product range to international buyer groups? Thanks to Amazon internationalization, numerous other marketplaces such as the UK, France, Spain, Italy, the USA, the Netherlands, Sweden, Poland, Japan and the UAE are available to you as a retailer. As a full-service Amazon agency, we support you right from the start with advice on the marketplace-specific conditions and carry out the market launch. We also have the know-how and the means to carry out marketing concepts and optimizations for foreign-language target countries.

What are the first steps as a new Amazon merchant?

Starting sales on Amazon can be a major hurdle, especially for retailers without Amazon experience. As a full-service Amazon agency, we support new Amazon retailers during the start-up phase, take care of the professional setup of the seller account and offer strategic and ongoing account management services. Furthermore, we individually tailor the situation to the customers’ needs.

Benefit from our workshop specialists

Would you like to deepen the Amazon topic in your company and develop the know-how and skills of your employees? Amazon seminars are for companies who already sell on Amazon. Our experts can help you improve your processes and learn new things. We can help you develop your internal knowledge and teach you new things. You can choose to take a full course or take individual classes. Based on your concerns we will develop a holistic training concept for your Amazon company.