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Google Ads Spy Tool 2023 | Competitor Analysis

Google Ads Spy Tool

What is the Google Ads Spy Tool?

In the last few years, the Google ads platform has become more transparent towards advertisers and their business operations.

Google has enabled users to make decisions about the ads they view online by displaying different information about advertisers:

  • Company name
  • Company location
  • The ads run by the advertiser in the last 30 days

Why is it important?

Google Ads Spy is a must-have tool for all business owners and digital marketers. It shows how and where competitors advertise while inspiring the creation of better ad campaigns and business offers.

How to see competitor ads with Google Ads Spy Tool

Find disclosures

Search for a competitor ad and look for disclosures. 

Below we explain how to find disclosed information for each ad format.

Search Ads

Click on the triangle to get disclosed information about competitor ads.

search engine result screenshot

Display Ads

Display Ads are ads shown by Google on third party websites. Click the “i” icon to get disclosed information about competitor ads.

display ads screenshot


Click the “i” icon to get disclosed information about competitor ads.

you tube ad screenshot

you tube ad screenshot

Advertiser Page

After clicking the disclosure button, a pop-up will appear. Click the “See more ads” link to learn more about competitor Google Ads.

my ad center screenshot

You will be transferred to a free tool.

Here you can see the legal name of the company and where it is based. You can filter the ads by using:

  • Calendar – You can select the period when the ads were shown within the last 30 days.
  • Geography – You can filter the ads by country. Ads can be different for each country.
  • Formats – You can filter the ads by format (text, image or video).

google ads spy tool screenshot

google ads spy tool example screenshot

Google Ads Spy Tool Tip

You can watch a video ad and see when it was last shown by clicking on it. Loading time may take up to 30 seconds.

google ads spy tool ad example screenshot

google ads spy tool advertising example screenshot

You may also be interested in TikTok Ads Library Tool.

Contact us for more insights on Google AdWords.

Are you facing any problems?

As a full-service online marketing agency, we are happy to support you.

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