Instagram Advertising Agency
We are your new Instagram Advertising Agency!
Instagram Advertising Agency
Our services as an Instagram Ads Agency
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Frequently Asked Questions
Short answers to your questions
Who is behind SaphirSolution?
Since its founding in 2012, SaphirSolution has grown steadily. We are currently a team of 60 people spread across two countries with plans for further expansion in Europe. We provide multiple performance marketing services to small companies and big corporations.
Which projects are you particularly proud of?
Here at SaphirSolution, we are proud of all our projects, small and big.
We support a variety of clients: startups that just started and want to scale up and grow, established companies that want to digitalize their marketing, and big players such as Volvo, Polestar or Peugeot that want to optimize their digital marketing performance.
What services does SaphirSolution offer?
We are a full-service performance marketing agency.
We offer assistance throughout the entire customer journey: from concept, to building a website, to running marketing campaigns, to increasing sales and leads.
Our services include: SEO, paid ads (search, social media), social media management, affiliate marketing, web development, web analytics, marketplace optimization.
Our teams work together on identifying problems and developing solutions not only within their own field of work but also in other marketing channels. We build up synergies between departments.
What does a collaboration with SaphirSolution look like?
We consider ourselves your partner, an extended arm of your marketing department. Much more than a client – service provider relationship.
We offer you support wherever and whenever is needed. Here our full-service approach becomes important as we have specialists for every online marketing field in our team.
Our goal is for you to focus on the strategy and growth of your company and outsource operational tasks to us. Together, we set up the correct online marketing strategy for you.
Why Instagram Marketing with SaphirSolution?
Our open-minded and motivated team is always working on comprehensive solutions for the digital presence of our customers. In addition to our comprehensive range of social media, we offer many other online marketing services. As a 360° online marketing agency, we work with passion and experience, so that you can focus on other tasks. We are your personal contact when it comes to digital and data-driven marketing.
Why is Instagram Marketing important to your business?
Social media marketing is an important part of the online marketing mix. This includes all measures and activities on platforms such as Facebook, Instagram, LinkedIn and Co. that help you achieve corporate goals. In most cases, social media is used for personal marketing purposes such as reach and branding. Moreover, interaction with followers creates strong customer retention.
Benefits of Instagram Marketing for your business
Facts about Instagram as a marketing channel
Why aren’t you there yet? Feel free to contact us via our contact form or arrange an appointment. We look forward to talking to you personally about the possibilities of Instagram.
If Instagram has convinced you, we look forward to showing you other possibilities in social media marketing. Integrate Facebook and LinkedIn into your marketing mix or use Pinterest, YouTube and TikTok to present your content, in any form, to the entire social media world. Start now with SaphirSolution as a partner!
Instagram Ads in your Marketing Mix
With over 700 million active users, Instagram is the third largest social network in the world after Facebook and YouTube.
Therefore, the Instagram channel should not be missing in any modern marketing mix. Over the past few years, the offer and portfolio for advertising on Instagram has continuously developed. Products and services with a high visual focus can be advertised using a wide range of ad formats.
What are the benefits of Instagram advertising for businesses?
Instagram is particularly good for promoting brand awareness, seeking contact with customers, retaining them and persuading them to buy on your website. Instagram offers a more natural brand communication than other social networks.
Instagram stories and posts achieve a significantly higher interaction rate than Facebook.
Nevertheless, Instagram benefits from many advantages of Facebook ad manager. Thanks to the letter, relevant advertisements can be displayed on Instagram to cluster target groups.
Our service portfolio as an Instagram advertising agency.
Need help with your Instagram advertising? Book a free consultation here.
How much does Instagram advertising cost?
Depending on the type of advertising you choose on Instagram, the cost of your ad varies.
You can choose between paid ads and postings.
With advertisements you have the option of placing images or videos as ads in the feed, between stories or on the Explore page. The costs depend on the goal you are pursuing with your campaign. For example, if you want to increase awareness of your company and generate as many impressions as possible, the cost per mille (CPM) billing model is recommended. This is where you pay to get 1,000 impressions. This means that 1,000 people have seen your ad, but not whether there has been any interaction with the ad. The costs start at one euro per day and amount to an average of 6 to 7 euros per 1,000 impressions. This billing model can therefore be particularly interesting if you only have a small budget and you still want to reach as many people as possible with your ad.
Another billing option is the cost-per-click (CPC) billing model. Here you only pay for actual clicks on the ad. You can use this model if you want to increase your conversions, e.g., your sales or website visits. The average cost is between 20 cents and 2 euros.
In addition to the clicks, individual actions, such as sharing your ad by users, can also be billed. This billing model is known as cost-per-action (CPA).
Profile & Posts
Creating an Instagram account and uploading posts has no costs. However, this can change if you want to advertise on Instagram.
In addition to the paid ads, you can also advertise through paid postings. You pay people with a large social media reach and a certain power of opinion. These so-called influencers can be Youtubers, celebrities, bloggers or Instagrammers. FYI: In the following we limit ourselves to paid postings by influencers. Influencers can also become affiliates of your business. If you want to know more about it, please visit our blog. There are many articles on affiliate marketing there.
However, you need to ensure that the influencers also suit you and your products or services. First, you should choose influencers that represent an audience that is relevant to you. Look at the areas in which they are active and consider whether they fit your product or service. For example, if you want to promote something that the influencers don’t stand for, their reach probably won’t do you much good either, because their audience just doesn’t fit your brand. It should be mentioned that a large reach alone does not have to be decisive for the benefit of your cooperation. It is more important that the interaction between influencers and followers is right. We speak of engagement here, i.e., whether the posts are liked, shared and commented on. As a result, even small influencers, measured by the number of followers, can be very interesting to you. In the best-case scenario, they serve a niche that fits your company.
Additionally, you should give influencers plenty of freedom when promoting your products. Otherwise, it could come across as fake and implausible.
You have chosen the influencers that suit your business and want to pay for a posting on their channels. The only question is: how much does it cost? That depends entirely on how big the reach of the influencers is. Similar to classic television advertising, reach plays the most important role in determining the price. For example, advertising at major sports events such as the Super Bowl is significantly more expensive than advertising broadcast at night on a niche channel.
The so-called nano-influencers, i.e., influencers with up to 1,000 to 5,000 followers, receive an average of 10 to 60 euros per post. Influencers with 5,000 to 20,000 followers, i.e., micro-influencers, receive an average of 30 to 270 euros. Mid-tier influencers with up to 100,000 followers get between 200 and 2,300 euros, while macro-influencers with up to 1 million followers get 1,500 to 10,500 euros per post. All influencers with more than one million followers are the so-called mega influencers. These are often celebrities such as movie stars or athletes. Here you have to budget at least 15,000 euros for a post, with no upper limit.
As mentioned, the prices mentioned above are all average prices and are only intended to give you a rough guide.
Instagram ad examples
As mentioned above, there are different types of Instagram ads:
Due to their design, these ads fit very well into the user feed and the photos of the subscribed accounts. In contrast to organic posts, there is a “Sponsored” note at the top of the image. You can also embed your website link to point directly to the desired landing page and provide your post with a call-to-action (CTA), such as “Buy Now” or “Contact Us”.
These ads allow you to post a one-minute video promoting your product or service. However, it is usually advisable to keep the videos shorter and as creative as possible. This means that users are more likely to look at the entire ad and not just scroll by.
Here you have the opportunity to place up to 10 pictures and videos in just one ad, each with its own link. This gives you the opportunity to advertise several products in one ad, or to provide more information and content about a product. Users can swipe through the ad and stay on it longer.
With Stories Ads, you place full-screen ads between users’ organic stories. Like organic stories, these are only available 24 hours. If you want the ads to be available later, you can save them as a highlight in your profile. You can put your CTA directly into the story using a link sticker and refer directly to your desired landing page.
Just like the reels themselves, you use videos in portrait format for the ads that are a maximum of 30 seconds long and are switched between the users’ reels. Help yourself to current trends and use them for your own ads.
With Shopping Ads, you have the possibility to link your products directly on your ad and make a reference to your shop on Instagram. For example, if you want to promote a bag, you can post a photo of it in your feed and put a tag on it. If users are interested in the bag, they can click on the tag and they will be forwarded to a product page. There they will receive further information, such as the price of the product, the link to the product on your website, and an overview of other products of your Instagram shop.
Collection ads offer you another way to draw attention to your shop. You can switch your desired main picture or video and three smaller ones below it. For example, you can combine similar or matching products in one ad, or use them as an art look book and show users your products in action. By clicking on the collection ad, you will then be taken directly to the linked Instagram shop.
How to run Instagram ads?
You now know about the potential of advertising on Instagram, have set up your profile, Facebook Business Manager and now want to advertise yourself. In order to do this optimally, we will guide you step by step through the creation of an ad.
1. Setting the campaign objective
To advertise on Instagram, you need to create a new campaign in Ads Manager. To do this, you select a campaign goal that suits your project. You should know in advance what you want to achieve with Instagram advertising and what your goal is.
2. Define target audience
After you’ve set your campaign goal, it’s time to decide on your target audience. This is the group you want your ads to be displayed on Instagram. You can choose not to specify a target group, but you will have no control over who the ad is displayed to. This means that you pay money for ads that end up being displayed to people who have absolutely no interest in your product or service and who are very unlikely to interact with your ad in any way.
Once you have defined your target group, you have other targeting options. You can go by demographic characteristics, i.e., age, gender and place of residence. It is also possible to align your ads according to interests, purchasing behavior and user behavior.
In addition, you can also address users who have already been in contact with you. To do this, simply select the remarketing option.
If you want to target additional users who are similar to your current audience, select the Lookalike Audience option.
3. Select placement
Now that you’ve set who your ad will be displayed to, it’s time to choose where it will appear. It can be decided automatically in Ads Manager, or you can determine it manually. The location of your ad depends on your desired campaign goal.
Here you can decide the placement.
You can also choose whether your advertising should only appear on Instagram or also on other places, such as Facebook.
4. Determine budget and period of time
In order to be able to place your advertisement, you must first set your budget and time period. You indicate how much you want to spend on your ads and for how long you want them to run. When setting the budget, you can choose between a daily budget or one for the entire term.
If you only want your ads to run for a specific time, you have the option to set an end date and time. Your ads will automatically stop running after the specified time.
5. Ad creation
After making the previous settings, it’s now about designing your Instagram advertising.
The first thing you need to do is choose your ad format. It may be helpful to ask yourself a few questions beforehand. For example, how many products you want to advertise. Depending on how many products you want to advertise, you can use different formats. For some products or services, it may make more sense to promote them with a short video rather than an image.
Here’s a brief overview of the ad formats available to you:
In addition to the right ad formats, images and videos also play an important role. A tip: make sure that your images contain no more than 20% text so that your ads perform better.
To round off your ad, we recommend choosing a suitable call-to-action. This can persuade users to obtain more information or even lead directly to a conversion.
6. Instagram Ads optimization
Now that your ad is running, it is highly recommended to always keep an eye on it and optimize the results of your campaign. This allows you to react quickly if your ad isn’t performing as well as you want.
You can adjust the columns in the Ads Manager to display the key figures that are important to you.
If you’re just starting out with advertising on Instagram, it can make sense to start off with multiple ads to be targeted to small audiences. You start with a smaller budget and make adjustments over time.
Conclusion – Instagram Advertising
Instagram advertising gives you a variety of options for promoting your product or service. Precisely because there are so many options, it is simply impossible to determine what the optimal Instagram advertising looks like. In addition, there are many different factors that influence the results of your advertising.
Meaningful images and texts are important for the success of your ads and should arouse the interest of the right target group if possible.
Think about the goal you are pursuing and who you want to reach with your advertising. Use the extensive targeting options and make sure that you reach the right users for your product.
If you encounter problems setting up your Instagram campaign or realize that you need help optimizing it, please contact us for a free initial consultation!
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