Professional keyword research

The best way to get started with search engine optimization

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Professional keyword research

Benefits of SEO Keyword Research

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6 of 50 team members that you are going to work with

Initial consultation

Sebastian Denzin

Sebastian Denzin

Digital Strategist & CEO

Michael Wasem 2

Michael Wasem

SEO Manager

Alexander Hohl

Alexander Hohl

Head of SEO

Anna Herm

Anna Herm

Junior SEO Manager

Felix Hörmann

Felix Hormann

SEO Trainee

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Over 50 team members

Frequently Asked Questions

Short answers to your questions

Since its founding in 2012, SaphirSolution has grown steadily. We are currently a team of 60 people spread across two countries with plans for further expansion in Europe. We provide multiple performance marketing services to small companies and big corporations.

Here at SaphirSolution, we are proud of all our projects, small and big.

We support a variety of clients: startups that just started and want to scale up and grow, established companies that want to digitalize their marketing, and big players such as Volvo, Polestar or Peugeot that want to optimize their digital marketing performance.

We are a full-service performance marketing agency.
We offer assistance throughout the entire customer journey: from concept, to building a website, to running marketing campaigns, to increasing sales and leads.

Our services include: SEO, paid ads (search, social media), social media management, affiliate marketing, web development, web analytics, marketplace optimization.
Our teams work together on identifying problems and developing solutions not only within their own field of work but also in other marketing channels. We build up synergies between departments.

We consider ourselves your partner, an extended arm of your marketing department. Much more than a client – service provider relationship.
We offer you support wherever and whenever is needed. Here our full-service approach becomes important as we have specialists for every online marketing field in our team.
Our goal is for you to focus on the strategy and growth of your company and outsource operational tasks to us. Together, we set up the correct online marketing strategy for you.

Professional keyword research for higher SEO performance

Keyword research is a process which aims at finding keywords that are suitable for optimization in regards to website optimization. The focus is on the keywords that are directly related to the services offered by the company.

As part of the keyword research, keyword lists are used to find words suitable for optimization. The goal is to identify keywords that people frequently search for, as well as those that are subject to manageable competition. Such easy-to-optimize keywords are called low-hanging fruits and are eligible for initial prioritization.

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In addition to the external factors, we also include the current ranking positions of the website during the keyword research. Hence, it quickly becomes clear which keywords are primarily suitable for optimization from a potential perspective.

Keyword research – not only for organic searches

Keyword research not only provides information about the optimization potential in the organic search, but can also be used to place ads in paid search (PPC), as it provides the essential information for optimized ad placement.

Keyword research offers the possibility to know which keywords are currently untapped but have a high search volume. We effectively know which click price to set for which keyword and how to use this information to optimize the account from a cost perspective.

Keyword research strategy

Keyword research enables the development of a keyword strategy and the construction of a sustainable SEO concept. This leads to a targeted and success-oriented use of financial and time resources.

In short, keyword research indicates:

Quantitative keywords – which keywords have enough search volume for optimization.

Qualitative keywords – what is the search intention behind the search term and how it affects the conversion probability.

Prioritization – which search terms are primarily suitable for optimization and ad placement.

Start now your keyword research

As an SEO agency, we are able to support you with professional keyword research through the use of various professional SEO tools. We analyze the market and identify the keywords with the greatest potential. Start now with us!

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