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Improving SEO: Ranking factors for better search engine rankings


Improve SEO: Here’s how! Ranking factors under the SEO magnifying glass.

Search engine rankings not only help to get more relevant traffic, but at the end of the day, they also ensure a blatant competitive advantage, because SEO rankings cannot be easily copied and are subject to a dedicated SEO strategy.

In this blog post, you will learn how you can improve your website / online shop and the associated SEO in order to benefit from more traffic and more relevant access.

Improving SEO: The Three Pillars of Search Engine Optimization (SEO)

In order to improve their own SEO , the website operator has three optimization areas that help him become more relevant for Google or Bing searches. As SEOs, we distinguish between:

1. OnPage SEO: All measures that take place on the website itself to improve the ranking. This includes measures such as the optimization of metadata, the promotion of internal links, and, for example, the keyword density in the available content.

2. OffPage SEO: In the area of ​​OffPage SEO, it is all about external signals, i.e., links from third-party websites. Backlinks are a kind of “trust signal” for the search engines; it is not the number of backlinks that is decisive, but rather the quality in the form of topic relevance.

3. Technical SEO – Technical SEO is particularly concerned with the indexability of a website. In this area of search engine optimization, one should check whether all pages that should make it into the index are also accessible to the search engine bot. In addition to indexability, there are also issues such as loading times. Fast websites not only ensure a better user experience, but also have a positive effect on search engine rankings.

Practical Tips: How to Improve the SEO Ranking of Your Website

SEO is not a module that is built into the website, and you already benefit from better rankings. Rather, it is a process of continuous optimization with the aim of achieving better search engine positions in the long term. From our everyday SEO work, we have brought you five crucial tips that can help you improve your SEO.

1. SEO Strategy & SEO Goals

You can only measure SEO success if you have goals that define the optimization goal. These can be key figures, such as traffic, but also the visibility index that you want to achieve over time. Only with a clear objective can you take the first focused steps in the right direction and optimize your own website or online shop in a targeted manner.

2. On-Page Hygiene

Use the free software versions of Ryte to identify OnPage SEO potential. Good on-page SEO is crucial for search engine success and helps significantly improve your own SEO.

3. Content focus

Good and relevant content is the gold of SEO. Create content that is relevant and, above all, helpful. This gives you the chance to make users aware of your offer. At this point, a blog or advice section on the website is recommended in order to constantly offer new content.

4. Images SEO

Images represent a potential that is often neglected. With a little optimization, they make it into the image search, and your website / online shop can benefit from additional traffic via the image search.

5. Backlinks from business partners

Above all, young websites find it difficult to find suitable link sources. For this reason, it is advisable to ask business partners for suitable links. However, make sure that the pages providing links are relevant to the topic.

Conclusion on SEO improvement

The squirrel has a hard time feeding itself. In SEO in particular, the success of processes lives. Ongoing optimizations in OnPage, OffPage and technical SEO are crucial for progress in the field of search engine optimization.

We would be happy to support you in improving your SEO over the long term. The first step is our free SEO Quick Check , which gives you a good insight into the status quo of your SEO visibility.

Are you facing any problems?

As a full-service online marketing agency, we are happy to support you.

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