How do you get good search engine rankings for your website?
Good search engine rankings are not simply awarded by Google; an algorithm uses over 200 ranking factors to determine which page represents the best result for the user’s search query, which best processes the user’s search intention, and which ensures the best experience. Sounds complex? It is!
In this blog post, we use our experience as a search engine agency to show how you can use search engine marketing to be in the top rankings, benefit from more website visitors, and ideally win more new customers via the search engine. Here we go!
Good search engine rankings = more sales?
Unfortunately, the calculation is not that simple because not every search query has the intention of becoming a “customer” directly. Frequently, users are only looking for information and are way ahead in the purchasing process, so there is still a certain distance to the purchase.
Especially good search engine rankings in the informative area of the keywords usually only attract users with a moderate interest in making direct contact or buying. Nevertheless, these users have value for the company because they are relatively early on their customer journey, and as a company, you come into contact with the users early on, which also represents a certain value.
In essence, however, the higher the search engine rankings a website has in the front area of the SERPs, the higher the probability of receiving more inquiries about your own website. In particular, the first three search phrase benefit from website traffic.
How do you get good rankings?
Unfortunately, creating a website and waiting is not a solution. With professional search engine optimization, website operators make their websites understandable for the search engine robots so that the thematic context of the site can be recognised. Search engine optimization is divided into three sub-areas that allow optimization:
+ on-page SEO (optimizations on the page itself)
+ Off-Page SEO (topic-related links from third-party sites)
+ technical SEO (page speed, internal linking, crawlability, robot accessibility)
In these areas, website operators have the opportunity to influence the relevance of their own site for the search engine and thus get better search engine rankings.
Paid vs. unpaid search engine rankings
In addition to the organic search, there is also the possibility to buy top rankings. With Google AdWords, good search engine rankings can be realised and achieved comparatively quickly. A click price is due for each click, which is based on the maximum price of the highest bidder in the bidding process.
Google AdWords also offers the first opportunities for website operators to test the performance of website visitors via the search engine and to gain initial experience in the area at short notice.
Conclusion: Good rankings do not come overnight.
Search engine optimization and opening up new search engine positions are diligent tasks and processes. Processes must be created here, and employees must be made aware of the SEO factors. Only with a high internal value does SEO have the chance to make itself recognisable in the long term.
As a professional SEO agency, we are happy to support you in optimizing your search engine placements through strategy development and operational implementation.
