What actually meant by keyword advertising?
Keyword advertising refers to the placement of advertisements for specific keywords in search engines such as Google or Bing. Keyword advertising has been around since the monetization of search engines. Search engines such as Google or Bing earn their money by placing targeted ads. In this blog post, we would like to introduce you to the basics of keyword advertising and show you how you can use it profitably for your company. Here we go!
The advantages of keyword advertising
A big advantage of targeted search engine advertising is the low spread. Unlike outbound marketing, your advertisements only appear to customers who have a specific interest in your products or services. Due to the low scatter, you are right in the middle of the relevant target group with your advertising statements.
In addition to the low diversification, the required budget is another advantage of keyword advertising. Even with a small budget, you have the opportunity to place targeted search engine ads and reach new customers. Billing is based on PPC (Pay-Per-Click). So you only pay when there is an interaction in the form of a click. With daily budgets, you set the budget’s limits and you can have full control over your advertising budget.
Another benefit of search engine advertising is measurability. With tracking tools like Google Analytics, you can evaluate whether your campaigns are successful and produce the desired result. In this way, you can measure which keyword a customer uses to contact you and thus control the budget in an even more performance-oriented manner.
For whom is keyword advertising suitable?
Keyword advertising, or search engine advertising, is suitable for all companies that want to reach new customers via the search engine and use their advertising budget efficiently. Searches are made in every industry, and for this reason, is suitable for industry. As an AdWords agency , we would be happy to support you with an initial assessment.
Search engine advertising and search engine ads n every online marketing portfolio and help you be found better online and reach more customers digitally. If you are not yet placing any ads in the search engine area, take the first step and contact us. We are happy to support you with high-performance search engine advertising with Google AdWords and Bing Ads. We look forward to hearing from you !