Successful in Google Images Search with Image SEO
Not only the normal Google search can be a real traffic supplier, but also the Google image search can regularly provide new visitors for your own website. In this blog post, we show how you can use the Google image search specifically for your own online marketing and thus increase the organic reach via the search engine in the long term. Here we go!
What can Google image search do?
The core function of the Google image search is to support searchers in the search for specific image motifs. Similar to the normal search field, the user of the image search enters his search term and Google makes a suggestion for suitable motifs for the search query.
In addition to this standard function, you have the option of showing filters in the Google image search , which help you to further cluster the search result images according to aspects such as:
Size – What resolution should the images you are looking for have?
Color – What color focus should the image be?
Type – What type of images for seo are you looking for?
Time – How long should the image have been online? (degree of actuality)
The rights of use function is a particularly useful function, because it is not uncommon for warnings to be issued for copyright infringements because users use images from Google search for their own website project without being asked. In most cases, this can quickly become quite expensive.
Image SEO for Google Image Search
From a marketer’s point of view, it makes sense to appear with your own images in the front positions of the image search and thus tap the relevant traffic for your own website. Against this background, we have compiled crucial tips for optimizing images for image SEO .
Google can’t see images. For this reason, it is important that the search engine understands what the content of an image is and what the subject of the image is. Against this background, you should pay attention to the following points when optimizing your own images for the search engine:
The image – filename
The file name should contain the keyword to be optimized and help the search engine understand what the subject of the image is. The file name plays a crucial role here: give the file a clear name and include relevant search terms in the file name.
The alternate tag is displayed on webpages when the image fails to load. A prop from the early days of the internet, today this alt tag helps search engines understand the content of an image. For this reason, the alt tag should be descriptive and contain the keyword.
With many CMS systems such as WordPress, you have the option of setting captions and thus also describing the content of the image with text content.
In addition to the adjustments to the image itself, Google also evaluates the environment in which the image is located and pays particular attention to the content of the website. As a website operator, you have the opportunity to make targeted adjustments to website titles, surrounding texts and internal links.
As is known in search engine optimization , the time spent in image SEO is a decisive factor for success. Content needs time to be found digitally and this time should be given to the content as a website operator.
Conclusion on image SEO
The targeted optimization of the images for the search engine can help you generate more website visitors for your website project in the long term. Even small adjustments have a big effect and should be used in the implementation. We would be happy to support you in optimizing as an SEO agency . Just contact us!