OffPage SEO: More backlinks for your website
Off-page SEO: Better rankings with backlinks! Off-page optimization is one of the two important pillars of search engine optimization and helps websites be found better in search engines, so more relevant users visit the website. In addition to on-page optimization, the off-page area of search engine optimization is important for the success of a website. In this blog […]
Search engine marketing
What is actually “search engine marketing”? Search engine marketing (SEM, for short) is a sub-area of online marketing and belongs to the discipline of inbound marketing. Search engine marketing includes all measures that contribute to a website or online shop receiving more website visitors via the corresponding search network. Search engine marketing can be divided into two […]
Google ranking factors
Google Ranking Factors: Tips for Better Rankings The term “search engine ranking” describes the order of the search results in the search engine. The ranking is evaluated and determined by so-called ranking factors. The market leader, “Google,” currently has over 200 ranking factors .In order to achieve better visibility in the Google search engine, it is essential to optimize […]
Technical SEO for your website
It’s all in the technology: Technical SEO under the magnifying glass Content, content, content…of course, the importance of content is increasing more and more, but even the best content can only rank with difficulty if the technology does not form the best basis. For this reason, in this blog post, we will give you a […]
Mobile SEO: Better findability on mobile devices
What is mobile SEO, and how do I influence the ranking on mobile devices? User behavior on the Internet is shifting more and more in the direction of mobile devices. The use of desktop variants is not decreasing, but more and more users are using their free time for mobile research. In this blog post, we […]
Search engine rankings: How do I get good rankings?
How do you get good search engine rankings for your website? Good search engine rankings are not simply awarded by Google; an algorithm uses over 200 ranking factors to determine which page represents the best result for the user’s search query, which best processes the user’s search intention, and which ensures the best experience. Sounds complex? It […]
Improving SEO: Ranking factors for better search engine rankings
Improve SEO: Here’s how! Ranking factors under the SEO magnifying glass. Search engine rankings not only help to get more relevant traffic, but at the end of the day, they also ensure a blatant competitive advantage, because SEO rankings cannot be easily copied and are subject to a dedicated SEO strategy. In this blog post, you will learn how […]
Search engine optimizer
What does a search engine optimizer (SEO) actually do? The job title of search engine optimizer can cover various areas of responsibility and specialisations. In this blog post, we would like to go into the tasks of the search engine optimizer and show you how a search engine optimizer can help you become more visible online. Here […]
Search intent optimization in SEO (SIO)
Search intentions in search engine optimization = Search Intent Optimization (SIO) Understanding and correctly interpreting search intentions is becoming increasingly important in search engine optimization (SEO) . Since the ranking factors of search engines such as Google are shifting more and more towards user interactions, it is important to understand what expectations a user has when they come to […]
Content Audit Revise Content
Content Audit: The dormant potential in existing content As part of content marketing, more and more content is being produced, and assistance is being provided on various topics. The set goal was better rankings and more reach via social media platforms. But it doesn’t always have to be new content. Sometimes there is enormous potential in […]
