International online marketing
International online marketing: many challenges! Internationalization is progressing, and digitization is helping many companies get in touch with potential target groups abroad. However, international online marketing is subject to certain challenges that need to be mastered. Language barriers can arise here, major cultural differences can lead to misunderstandings, and country-specific legal and economic challenges ensure different approaches […]
Mobile SEO: Better findability on mobile devices
What is mobile SEO, and how do I influence the ranking on mobile devices? User behavior on the Internet is shifting more and more in the direction of mobile devices. The use of desktop variants is not decreasing, but more and more users are using their free time for mobile research. In this blog post, we […]
Online marketing strategy for companies
The online marketing strategy of your company A business strategy is imperative for the success of your business. With the right strategy, you can develop market shares and bind customers to your business model. An essential part of a market-oriented company is its own marketing strategy, which analyses the interaction with stakeholder groups and sets guidelines for […]
Acquisition of new customers on the Internet
“We do have a website.” We often hear this statement in the first strategy meeting with companies. Many websites shine and impress with elaborate graphics. But if you look behind the website and evaluate its performance, you quickly see that the website does not lead to potential new customers to the extent that it could. In such cases, the […]
Search engine marketing: Why it belongs in every marketing strategy!
Search engine marketing: Reaching new customers via Google and the like Search engine marketing, or the abbreviation SEM (English = Search Engine Advertising), stands for all efforts by advertisers and webmasters to attract more visitors to their own website via the search engine and, ideally, to direct users to the site who are very likely to convert to customers. […]
Search engine optimizer
What does a search engine optimizer (SEO) actually do? The job title of search engine optimizer can cover various areas of responsibility and specialisations. In this blog post, we would like to go into the tasks of the search engine optimizer and show you how a search engine optimizer can help you become more visible online. Here […]
Content Audit Revise Content
Content Audit: The dormant potential in existing content As part of content marketing, more and more content is being produced, and assistance is being provided on various topics. The set goal was better rankings and more reach via social media platforms. But it doesn’t always have to be new content. Sometimes there is enormous potential in […]
Content marketing strategy for lasting results
Content Marketing Strategy: A Guide to Creation Content marketing can be a significant unique selling proposition for companies. With high-quality content that is relevant to the target group, companies have the opportunity to position themselves in the hearts of the target group and increase their visibility not only on social media but also in search […]
SEO on-page analysis
Why is on-page analysis so important for SEO? On-page optimization is one of the two crucial pillars of search engine optimization and helps websites be found better in search engines. In addition to off-page optimization, on-page SEO is an area in which the webmaster can carry out many optimizations himself on the page and thus optimize the search […]
Keyword Research 2.0: Search Intent Analysis
More performance with search intention analysis Classic keyword research focuses on KPIs such as search volume, click prices, and the competition that prevails with this keyword. Good keywords have a high search volume and a low click price as a result of low competition. Such keywords are exciting for search engine optimization , as they can be used to generate […]
