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Affiliate marketing start without reach


In order to start with affiliate marketing, the brand must already be known. Your shop or website must have traffic to be successful in affiliate marketing. But is that really the case? Isn’t it possible to get into affiliate marketing without a large reach? The answer is quite clear: Yes! In this blog post, I will explain how you can be successful in affiliate marketing even if your brand is not yet widely known. Let’s explore together the possibilities and steps you can take to get started in affiliate marketing. Here we go!

Table of contents

  • Why isn’t everything reached in affiliate marketing?
  • The benefits of affiliate marketing without reach
  • A step-by-step guide to starting affiliate marketing with no reach
  • How do I win affiliate partners without reaching them?
  • Conclusion

Why isn’t everything reached in affiliate marketing?

As a retailer in affiliate marketing, it’s not just about already having a large reach. While a high reach is certainly an advantage, the focus is on offering quality products or services and convincing potential affiliate partners of their value. Even without an existing reach, you can be successful by finding the right partners and providing them with attractive conditions.

Nevertheless, reach is and will remain a decisive factor in the attractiveness of your affiliate marketing campaign. Therefore, you should not neglect the constant optimization of your website or online shop. Actively run SEO optimizations to make your content and products more visible and thus generate organic traffic. Your shop and your affiliate marketing campaign will benefit from this. You can learn more about SEO optimization for your website in our blog post.

The benefits of affiliate marketing without reach

While getting started in affiliate marketing without an already established reach can be challenging, it’s worth considering the positives:

  • Low Cost: Affiliate marketing does not usually require a large initial investment. Unlike other online marketing efforts, you only pay publishers a commission when they actually generate customers or leads for your business. This minimises the financial risk and only pays for measurable results.
  • Fast market entry: With affiliate marketing, you can enter the market relatively quickly because you don’t need a lot of time to build your own reach or develop complex marketing campaigns. Once you find and partner with publishers, they can start promoting your products or services right away.
  • Build reach through partners: By working with dedicated publishers who already have some reach, you can capitalise on their marketing efforts. The affiliates promote your products or services, attracting potential new customers and increasing awareness of your brand.

A step-by-step guide to starting affiliate marketing with no reach

A step-by-step guide to starting affiliate marketing with no reach

  1. Define your affiliate marketing goals: Set clear goals for your affiliate marketing campaigns. Do you want to get more sales, leads, or branding? By clearly defining your goals, you can enter into more targeted partnerships and align your marketing strategy accordingly.
  2. Find suitable affiliate partners: Find partners who appeal to your target group and whose content is a good match for your products or services. Make sure partners have an active and engaged community and that their values and messages align with your business.
  3. Offer attractive commissions: In order to convince potential partners to work with you, it is important to offer competitive commissions. Show them the value they get from partnering with you and the benefits of long-term collaboration. Especially if you have a smaller reach, the commissions should be all the more attractive to arouse the interest of publishers and promote successful cooperation.
  4. Provide coupons: In addition to commissions, you should also provide your affiliate partners with coupons that they can pass on to their target audience. These coupons provide an additional incentive for the potential customers to purchase the products or services through the affiliate links.
  5. High-quality advertising material: Provide your affiliate partners with attractive advertising material that they can use to promote your products or services. This includes banners, text links, product data feeds, and other creative marketing materials.
  6. Evaluate success: Analyze the performance of your affiliate marketing campaigns and continuously optimize them to achieve the best results. Monitor revenue, conversion rates, and other relevant metrics to see which affiliates and marketing strategies are performing the most.

How do I win affiliate partners without reaching them?

  • Personal approach: Actively approach potential partners and explain to them why working together is beneficial for them. Make it clear what value they get from partnering with you and how they can benefit from your products or services.
  • Niche Partners: Find partners in niche markets that may have less reach but appeal to a highly engaged audience. These partners might have a loyal following that is particularly receptive to recommendations.
  • Special Offers: Offer additional incentives for partners who partner with you. This could be higher commissions for the first few months, exclusive access or discounts for your products, or other rewards.
  • Marketing Partnerships (Brand Partnerships): You should also consider working with other brands that are not in direct competition with you. By working together, you can both benefit by expanding your reach. By sharing your resources and expertise, you can expand your audiences, engage with your existing customers more closely, and discover new revenue opportunities.


In summary, it can be said that affiliate marketing is a realistic and promising option even without reach. For websites and online shops without a reach, however, the start of affiliate marketing is characterised by higher investments and a longer and more intensive start-up phase. With a clear strategy and continuous optimization and commitment, it is also possible for brands without reach to increase brand awareness and achieve long-term success and growth with affiliate marketing campaigns.

Would you like to start with affiliate marketing without any reach and need support? We have the right solution for you. Find out more about our services as an affiliate marketing agency and arrange a free appointment today to discuss your individual affiliate marketing strategy. Together, we will work to attract new customers and make your brand a success!

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