Google Analytics Training
Learn how to make informed decisions to grow your online business
Beginner > Advanced > Expert
We’ll teach you how to use Google Analytics to understand website data.
Learn how to set up a Google Analytics 4 account and understand the metrics that will help you boost traffic & sales.
- How to track the performance of your social media channels.
- See which marketing campaigns perform best and understand why.
- How to navigate and create reports and dashboards to help analyze your websites’ effectiveness.
Fissa un appuntamento
Consulenza iniziale
4 of 50 team members that you are going to work with
Initial Consultation
Sebastian Denzin
Digital Strategist & CEO
Bernadette Hohns
Web Analyst
Antonia Savu
Analytics Assistant
Vlad Popovici
Web Analyst
+46
Oltre 50 membri del team
Domande frequenti
Risposte brevi alle tue domande
Chi c'è dietro SaphirSolution?
Sin dalla sua fondazione nel 2012, SaphirSolution è cresciuta costantemente. Attualmente siamo un team di 60 persone distribuite in due paesi con piani di ulteriore espansione in Europa. Offriamo diversi servizi di performance marketing a piccole e grandi aziende.
Quali progetti vi rendono particolarmente orgogliosi?
SaphirSolution è orgogliosa di tutti i suoi progetti, piccoli e grandi.
Offriamo supporto a una varietà di clienti: startup appena avviate che vogliono scalare e crescere, aziende consolidate che vogliono digitalizzare il loro marketing e grandi aziende come Volvo, Polestar o Peugeot che vogliono ottimizzare le loro prestazioni di marketing digitale.
Quali servizi offre SaphirSolution?
Siamo un'agenzia di performance marketing a servizio completo. Offriamo assistenza durante l'intero customer journey: dall'ideazione, alla realizzazione del sito web, alla gestione delle campagne di marketing, all'aumento delle vendite e dei lead.
I nostri servizi includono: SEO, pubblicità a pagamento (search, social media), gestione dei social media, marketing di affiliazione, sviluppo web, analisi web, ottimizzazione marketplace.
I nostri team lavorano insieme per identificare i problemi e sviluppare soluzioni non solo nel proprio ambito di lavoro, ma anche negli altri canali di marketing. Instauriamo sinergie tra i vari dipartimenti.
Come si configura una collaborazione con SaphirSolution?
Ci riteniamo il tuo partner, un ramo del tuo dipartimento di marketing. Molto più di un rapporto tra cliente e fornitore di servizi.
Garantiamo assistenza ovunque e in qualsiasi momento. Il nostro approccio full-service diventa importante in quanto nel nostro team sono presenti specialisti per ogni settore del marketing digitale.
Il nostro obiettivo è di offrirvi la libertà di concentrarvi sulla strategia e sulla crescita della vostra azienda, delegando a noi i compiti operativi. Insieme, definiamo la migliore strategia di marketing digitale adatta alle vostre esigenze.
What does the training include?
Your marketing and sales strategies require you to make decisions based on data. Getting training for Google Analytics can help you better understand how to use the tool and interpret the data it provides, which will lead to better overall business performance.
It’s just like riding a bike, once you learn how to do it, you’ll never forget how it’s done.
- Our analytics specialists will show you how to interpret customer behavior so you can effectively adjust your website to increase revenue.
- Practical tips for working in web analysis to gain even more insights into your website performance.
- How to best use web analysis software to gain an advantage over your competitors.
- Detailed guidance to help you understand the value of tracking each event and how to properly do it and collect accurate data.
- GA4 setup and reporting, creation of Google Looker Studio Dashboards. Workshop with a lot of practical relevance for a better understanding of the data and how to use the tools.
Who is the analytics seminar suitable for?
Our Google Analytics seminars are suitable for all levels of knowledge. From the beginner who wants to learn more about Google Analytics and web analysis to the expert who wants to set the last optimization levers in his analytics set-up.
Analytics seminar at SaphirSolution
The benefits of an analytics workshop at SaphirSolution:
• Practical know-how from everyday agency life
• Each participant receives an analysis voucher for their Google Analytics set-up in the amount of €200
• Each participant will receive a certificate of participation
• Meals included
Contents of Analytics Training
A comprehensive program to optimize your data collection awaits you in our Analytics Workshop.
The aim is to gain confidence in dealing with Google Analytics and to be able to create your own reports, which can be tailored to your own needs.
Together we look into Google Analytics.
Requirements:
We need access to your Google Analytics account and Google Tag Manager.
Each participant takes part with their own laptop and their own Google Analytics account so that they can create their own reports or practice in the real time.
Please check in advance whether your Google Analytics account is working.
Contents of the Analytics Workshop
The workshop is flexible and can be tailored to your needs.
We always start with basic information in order to give you a basic knowledge and general understanding of Google Analytics and the counting method.
Then we work our way through Google Analytics together.
We cover important topics such as:
• Working with the user interface
• Overview of the standard report types
• Identification of the reports that are important to you
• Creation and usage of segments
• Differentiation of segments and filters
• Use of regular expressions
• Creation and use of own reports for individual questions
• Use of individual dashboards
• We provide you with a bundle of reports and dashboard templates for your own use
• Export and share reports and dashboards
• Creation of target URLs for custom campaigns
• Channel grouping for your marketing channels
• Creation and evaluation of website objectives
Analytics training for teams
In addition to group seminars with a maximum of 8 participants, we also offer tailored seminars for companies which aim to train the entire online marketing team on analytics and web analysis topics. Contact us now!
Get started now with our Analytics training
What are you waiting for? Contact us now. We are happy to arrange an initial consultation.
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