Search Engine Advertising Agency

The ads (or snippets) are displayed above the organic search results. Since the snippet only has a small ad identifier, searchers acknowledge that it is an ad only to a limited extent, which increases their chances of visiting the landing page.

Search engine advertising agency with a focus on Google

The most relevant search engine advertising platform for the Google search network is Google AdWords. The Google AdWords price is determined by a cost-per-click billing model. For each click, you pay an amount that you personally set. In addition to the cost per click, various factors can determine the ranking position of your desired keyword. You can imagine Google’s decision to place your ad as if it was an auction.

The bid that you submit as a cost per click is multiplied by the so-called quality factor in order to determine the winner, that is whose ad is primarily displayed. For example, if you want to appear among the top results for the keyword “car”, the Quality Score will rate the relevance of your landing page to the user searching for that keyword on a scale from 1 (irrelevant to the user) to 10 (very relevant to the user). The past behavior of the people who have already visited your website is also assessed.

For example, a high bounce rate is rated negatively, since many users left the domain immediately after landing on it, without taking any further action. On the other hand, it is a positive result if the users spend a long time on your website, or if they convert. 

According to these factors, the creation of a cost-saving and qualitative SEA campaign is crucial for the success of your company. The higher the Quality Score of your domain, the cheaper the cost per click you have to bid to outperform the other websites. Your website will be even more successful thanks to the optimization of search engine advertising!

Search engine advertising agency – organic rankings for free traffic

Although search engine optimization (SEO) is basically for free, it brings long-term results. Therefore, for short-term success you should focus on establishing targeted search engine advertising campaigns. Here you can advertise search queries with relevant keywords, and place your advertising messages in the display network.

The performance-orientated approach of the SEA campaigns enables small companies with flexible budgets to reach potential customers. Along with the placement of search engine advertising, the alignment of the landing page to the corresponding ad also ensures better performance. The optimization of the landing page increases the page relevance to the ad.

Both the quality of the landing page and the ad, and the respective cost per click, have a positive effect on the ranking position of the ad. Although the choice of the keyword is undoubtedly the most important and central factor in display advertisement, you should not lose sight of other important factors. An important role is played by the local language, the location (state, country, city) and different times of the day and week, which can be used to the advertiser’s advantage.

The structure of the campaign and the target group also affect the performance of the ads and the overall search engine campaign. There are also a number of parameters in the SEA area that can determine the success of a campaign and contribute significantly to performance. For example, the snippet’s ad text is usually the first thing people notice about your website. The text, which usually consists of a headline, body text and a URL, should be designed as attractively as possible in order to catch the users’ attention.

Search engine advertising grows your business, whether you’re a local retailer or provide your services all around the world. Search engine advertising is a good way to achieve rapid success.

Search engine advertising agency – combination of SEO and SEA

You should never underestimate the synergy effects that arise from search engine optimization (SEO) and search engine advertising (SEA) for your online marketing success!

Reach more customers with targeted search engine advertising

Thanks to search engine advertising, companies have the opportunity to reach their customers through search engines and become visible to their needs. As an agency for professional search engine advertising, we support you in the development of a suitable SEM strategy for your search engine marketing, consisting of search engine optimization (SEO) and the placement of search engine advertisements (SEA).

A holistic SEM strategy combines these two channels and ensures that your potential customers are able to find you more easily in search engines, thus generating more new customers for your business.

Professional search engine advertising

Professional search engine advertising is based on a well-thought-out search engine marketing strategy which increases the visibility of your company in search engines. As an agency for search engine optimization and Google AdWords, we support you with the development and operational implementation of a suitable holistic SEM strategy. We look forward to an initial non-binding discussion.