Opportunities for website optimization
Increasing traffic, i.e., the number of visits to your website, has a direct impact on your sales. There are several strategies you should follow to keep your customers interested, attract potential new customers to your site, and, best of all, win them over. We have put together our top 4 tips for optimizing your website […]
Your content marketing strategy: Long-term benefit through targeted content
Content marketing is an invaluable tool for your business. With high-quality and target-group-specific content, you can position your brand right in the centre of your target group. This not only increases your visibility on social media platforms but also improves your SEO ranking on search engines such as Google or Bing. In this article, we will show you which steps you should […]
Search engine marketing: Why it belongs in every marketing strategy!
Search engine marketing: Reaching new customers via Google and the like Search engine marketing, or the abbreviation SEM (English = Search Engine Advertising), stands for all efforts by advertisers and webmasters to attract more visitors to their own website via the search engine and, ideally, to direct users to the site who are very likely to convert to customers. […]
Content marketing strategy for lasting results
Content Marketing Strategy: A Guide to Creation Content marketing can be a significant unique selling proposition for companies. With high-quality content that is relevant to the target group, companies have the opportunity to position themselves in the hearts of the target group and increase their visibility not only on social media but also in search […]
Keyword Research 2.0: Search Intent Analysis
More performance with search intention analysis Classic keyword research focuses on KPIs such as search volume, click prices, and the competition that prevails with this keyword. Good keywords have a high search volume and a low click price as a result of low competition. Such keywords are exciting for search engine optimization , as they can be used to generate […]
Unlock Your Potential with Campaign and Content Playbooks
Campaign and content playbooks are comprehensive guides that outline the strategy, tactics, and messaging for a specific marketing campaign or content creation effort. These playbooks include information on the target audience, messaging, channels, and timelines. The purpose of using a campaign or content playbook is to increase efficiency, maintain consistency across all marketing materials, and improve return […]
