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Social Media Marketing – understand strategy and processes

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What is social media marketing and what do we need it for? Many businesses are still asking themselves this question, although social networks such as Facebook, Instagram and co. have been omnipresent for many years. Social media is more than just sharing and liking an image every now and then, it is also a useful tool with business purposes. In this article we will explain how social media can be applied to your industry and how it can be used to strengthen your business. Here we go!

What is social media marketing?

Social media marketing is an important part of the online marketing mix. Social media marketing includes all activities and measures on media platforms such as Instagram, Facebook, Pinterest and co. that help a business achieve its goals. Social media is mainly used for marketing purposes and helps with branding, to increase reach and customer loyalty thanks to the interaction with followers. 

Benefits of Social Media Marketing

A lot has changed in social media marketing in recent years. Social platforms have expanded to a larger group of users characterized not only by young people, as in the beginning, but also by older users. With more than 500 million active users every day, social networks have an enormous potential. 

In the following, you will find out the advantages of social media and how you can use them for your business. 

Keeping up with times in social media

Social media is no longer just a trend. Facebook, Instagram and co. have become a necessary tool in digital communication, because they form an essential part of corporate communication. Social media presence is a digital business card for businesses. For example, companies can use current trends for their product or industry in order to build awareness.

Increase Brand Awareness

One of the most common business goals that can be achieved with social media is brand awareness. Influencers are brand ambassadors for different companies. They have their own community to which they share awareness. Whether organically or through an advertising campaign, a business can significantly increase its reach and build awareness through social media.

Engage with the community on social media

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Social media generally means interacting with social contacts. Different formats can be used in social media to get in touch with the community. They can provide information about products or current events or used to establish a direct contact through surveys on Instagram Stories, for example. Good community management is therefore essential in social media marketing, as good customer service will be remembered in a positive way.

Brand Building

Brand building regards every company and is one of the major focuses of marketing activities. Brand building affects the external perception of a company, and can be controlled through social media.

Social networks help you emphasize the unique selling proposition of your company and convey a clear image of your product or service to customers. Show the relevant added value to your consumers and position your company on the market. The desired impression can be conveyed through authentic and aesthetic image and video formats.

Target group-oriented advertising

Paid ads should always be part of the social media marketing strategy, as they increase the visibility of a company much faster than organic growth. With paid media, ads can be placed in a target group-oriented manner. From simple demographic characteristics to specific interests and behaviors, active social media users are identified and nurtured with the appropriate content. At the same time, it is possible to achieve different goals with different ads.

Channels selection

When selecting the channels, you should focus on your target group. If your target group is interested in video content, then YouTube is the recommended platform. If your community has very high design standards and your content is very aesthetic, your platforms would be Instagram and Pinterest. For B2B companies, the LinkedIn platform is particularly suitable for interacting with business partners.

Keep an eye on the competition

On social media you need to keep an eye on your appearance in the relevant networks and stay up to date on your competitors’ strategies. Which campaigns are they running, which influencers are they working with and what content is being shared. It is important not to copy them, but to create your own valuable content for corporate communication in order to stand out. 

Measurable success factors through social media

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You definitely want to know in concrete terms what benefits your social media activities bring to your business. Key Performance Indicators (KPIs) help you measure values ​​such as awareness, interaction and reach. Social media activities must always be evaluated in the long term in order to be able to reach the visible success of your goals.

What does a social media marketing agency do?

As a social media marketing agency, we increase the reach of your products or services to the right target group. Whether on Facebook, Instagram, Youtube, TikTok, Pinterest or other social networks, we increase brand awareness with professional social media marketing. We take care of your company’s social media channels, support you in content creation, placing paid ads and developing an editorial plan. 

Would you like to strengthen your brand, increase your reach or acquire new customers? Work with us to develop a mature and constructive strategy for your professional social media presence. We will develop an individual concept for you that fits perfectly with your business credo.


Social media marketing is relevant for your company if you want to build a loyal community, offer recognition value through a strong presence and position your company and your products with good branding. You don’t have a strategy yet? Playing at random is not always the best choice on social networks. On the contrary, a strategy is needed. We position your brand, bring ideas for professional content and create an individual editorial plan for your social media presence. We keep an eye on all social marketing channels. Secure a free appointment with our experts. We look forward to your request. Contattaci us now!

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