In this blog post we want to show you tips and tricks on how to work successfully with Pinterest advertising. We will provide an introduction to Pinterest marketing and show you how to optimize your pins to make them more visible to users and search engines. We will also show you how you can use Pinterest for branding and positioning as well as options for defining target groups. We will go through different types of Pinterest ads and give you tips on how to use them successfully. At the end of the blog post, we will give you a few final tips and an overview on how Pinterest marketing will develop in the future.
1. Introduction to Pinterest Marketing
1.1 What is Pinterest?
Pinterest is a social media platform that is characterized above all by visual content. Users can create “pins” consisting of images and links related to various topics. Pins are collected on thematic “boards” created by users. These boards serve as a source of inspiration and a collection of ideas and products that interest users.
1.2 How is Pinterest different from other social media platforms?
In contrast to other social media platforms such as Facebook, Instagram or Twitter, which are mainly used to exchange text, image and video content, Pinterest is primarily a platform for visual content. Users can create Pins consisting of images and links related to various topics. Pins are collected on thematic boards created by users.
1.3 Why is it worth using Pinterest for marketing?
Pinterest is particularly good for marketing as it is a platform where people look for inspiration and ideas. Businesses can create Pins that promote their products or services so they can be discovered directly by people interested in those topics. In addition, Pinterest offers many ways to increase the visibility of pins, for example by using hashtags and including links to a specific website.
2. Pinterest as a visual search engine tool
2.1 How are pins found?
A special feature of Pinterest is that it can also be used as a visual search engine tool. Users can search for specific images or topics and are then presented with relevant pins. Businesses can leverage their Pins for search engine optimization (SEO) by using specific keywords in the Pin titles and descriptions.
2.2 How can companies optimize their Pins on Pinterest?
To increase the visibility of Pins on Pinterest, there are a few steps businesses can take:
Use keywords: By using relevant keywords in the titles and descriptions of their Pins, businesses can increase visibility for users searching for specific terms. It is therefore worth researching the keywords that are relevant to the company and its products or services.
Use hashtags: Pinterest also allows users to search for hashtags. By using relevant hashtags in their Pins, businesses can increase visibility and get discovered by users interested in those topics. It is therefore worthwhile to deal with the current hashtag trends on Pinterest and to use them in a targeted manner.
Include links: Businesses can also embed links on their Pins to take users straight to their own website or landing pages. This is particularly useful when companies want to provide more information or offers on specific products or services. Here, too, it is important to carefully plan the links and destinations and make them appealing.
2.3 What role does SEO play in Pinterest marketing?
SEO (search engine optimization) plays an important role in Pinterest marketing. Pinterest can be used as a visual search engine tool, where users search for specific images or topics and are then presented with relevant pins. Businesses can therefore leverage their Pins for search engine optimization by using specific keywords in the Pins’ titles and descriptions. This allows them to increase visibility for users searching for specific terms.
It is therefore worth researching the keywords carefully and using them in a targeted manner in order to increase the visibility of the pins. Businesses should also make sure that the Pins are well-designed and appealing so that users click on them. The use of hashtags help to increase the visibility of the Pins and get discovered by users.
It is important for businesses to regularly create new Pins and update their existing Pins to increase visibility on Pinterest and reach their target audience. A well-planned and well thought-out Pinterest strategy, which also takes into account the aspects of search engine optimization, can therefore contribute to a successful advertising campaign.
3. Pinterest as a platform for visual content
Pinterest is a platform that primarily excels in visual content. Users can create “pins” consisting of images and links related to various topics. Pins are collected on thematic “boards” created by users. These boards serve as a source of inspiration and a collection of ideas and products that interest users.
This visual content is particularly important for marketing as it draws users’ attention and is easy to share on social media. Businesses can therefore create Pins that promote their products or services and thus be directly discovered by users interested in these topics.
It is therefore worth investing in the design of the pins and making them appealing and attention-grabbing. The use of professional images or graphics can also help users see the Pins and lead to more interactions.
Companies should therefore be aware that Pinterest is primarily a platform for visual content and adapt their marketing strategy accordingly. A well thought out and visually appealing Pinterest strategy can therefore contribute to a successful advertising campaign.
3.1 What are the best types of content for Pinterest?
A great way to be successful on Pinterest is to create “how-to” Pins, which offer instructions or tips on various topics. These pins can include recipes, DIY instructions or beauty tips, for example, and are particularly popular with users looking for inspiration and ideas.
Pins that provide insight into the company or team can also be successful. Users often want to know who is behind a company and what values it represents. Pins that provide insight into corporate life can therefore lead to more interactions and trust among users.
3.2 How can companies design and optimize their visual content on Pinterest?
To be successful on Pinterest, it’s important for businesses to carefully design and optimize their visual content. Here are some tips on how to do this:
- Using professional images or graphics: An appealing and eye-catching look is the be-all and end-all on Pinterest. Companies should therefore make sure that they use professional and high-quality images or graphics that attract the attention of users.
- Using keywords: Keywords also play an important role on Pinterest. By using relevant keywords in the titles and descriptions of their Pins, businesses can increase visibility for users searching for specific terms. It is therefore worth researching the keywords carefully and using them in a targeted manner.
- Using hashtags: Pinterest also allows users to search for hashtags. By using relevant hashtags in their Pins, businesses can increase visibility and get discovered by users interested in those topics.
- Resize images: Pinterest recommends an image size of 1000×1500 pixels for Pins. Businesses should therefore make sure their images are this size to ensure they look good and get noticed by users.
- Use incentive titles: A Pin’s title is the first impression users get of it. Companies should therefore make sure that they use incentive titles that draw users’ attention and make them curious.
By following these tips and carefully designing and optimizing visual content, businesses can successfully design their Pins on Pinterest and reach their target audience.
4. Pinterest as a sales platform
Pinterest is not only a platform for inspiration and ideas, but also a way to sell products. Businesses can showcase their products on Pinterest and direct users to their websites or online stores to purchase them.
There are several ways businesses can use Pinterest to sell products:
- Create Pins with buy links: Businesses can create Pins that link directly to their websites or online stores. These pins should include a detailed product description and professional images to convince users.
- Using Pinterest Shopping Ads: Pinterest Shopping Ads allow businesses to display their products directly in users’ search results. These ads contain an image of the product, the price, and a purchase link.
- Use of Pinterest lists: Pinterest lists are themed collections of pins created by users. Businesses can place Pins of their products on relevant Pinterest lists to be discovered by users interested in those topics.
- Creating landing pages for Pinterest: Businesses can create specific landing pages based on the interests and needs of users on Pinterest. These landing pages should contain a clear call-to-action to encourage users to purchase the products. Incorporating customer reviews and social proof can also help increase the conversion rate.
5. Pinterest Ads: Paid ads on Pinterest
5.1 Types of Pinterest Ads
Paid ads on Pinterest offer companies the opportunity to target their pins to specific target groups, thereby increasing visibility and reach. There are different types of paid ads that businesses can use on Pinterest:
- Pinterest Promoted Pins: With Promoted Pins, companies can display their pins specifically to specific target groups and thus increase visibility. These ads appear in search results and on users’ home pages, and include a purchase link.
- Pinterest Shopping Ads: Shopping Ads allow businesses to display their products directly in users’ search results. These ads contain an image of the product, the price, and a purchase link.
- Pinterest Carousel Ads: Carousel ads are moving ads that contain multiple images or videos. Users can swipe through the images or videos to get a comprehensive impression of a company’s products or services. These ads are particularly good for companies that want to show their product range.
- Pinterest Video Ads: Video Ads are moving ads that are played out in the form of videos on Pinterest. They are particularly suitable for addressing users emotionally and giving them a deeper insight into the company or the products.
- Pinterest Sponsored Lens: Sponsored Lenses are interactive ads that expose users to augmented reality content. They are particularly suitable for companies that want to present their products in a particularly innovative and entertaining format.
5.2 Pinterest Ads Audiences
One of the strengths of Pinterest Ads is the ability to target specific audiences. Businesses can choose from several options when creating ads to define the target audience:
- Keywords: Businesses can set keywords that users must search for in order to see the ads. For example, these keywords can be topics or products that are relevant to the company.
- Interests: Companies can also target users based on interests. Pinterest offers a variety of interest categories that users can specify when creating their profiles. Businesses can select these categories to target users interested in specific topics.
- Location: Businesses can also target users in specific regions. This is especially helpful if the company is only active in certain areas or has specific target markets.
- Demographic data: Demographic data such as age, gender or relationship status can also be taken into account when defining the target group of Pinterest Ads. This data helps to tailor the ads to the needs and interests of the target group.
- Behavioral Data: Businesses can also target users based on behavioral data. This includes, for example, previous interactions with the company or similar products that users have shown on Pinterest or other platforms.
- Landing Pages: Businesses can also target users who have already visited the company’s website or online store. This option is particularly useful for reactivating users who have shown interest in the company’s products or services but have not yet made a purchase.
- Customer list: Companies can also target users who are already customers of the company. To do this, they can upload a list of customer email addresses or other contact information and set this as a target group.
6. Pinterest as a platform for branding and positioning
Pinterest is not only a platform for visual content and inspiration, but also a way to strengthen and position a company’s brand. Targeted Pins and ads allow companies to increase brand awareness among users and demonstrate their expertise in specific areas.
One of Pinterest’s strengths is that users look to the platform for inspiration and ideas. Businesses can use this search intent to position their brand as an expert on specific topics or products. To do this, they can create pins that contain valuable information, tips, or guidance.
Creating Pinterest boards on specific topics or products helps to position the brand as an expert. Users can subscribe to these boards and thus come across the company’s content again and again.
Businesses can also use paid ads to increase brand awareness on Pinterest. Through targeted pins and ads, you can make users aware of your brand and direct them to your website or online shop. Integrating call-to-action elements into the pins can helps to persuade users to take certain actions, such as buying a product or subscribing to the newsletter.
It’s important that the Pins and ads have a clear visual identity and conform to the company’s corporate identity guidelines. This makes it easier for users to recognize the brand and get a clear picture of it.
In order to successfully position the brand on Pinterest, it is important to regularly create new pins and maintain Pinterest profiles.
7. Conclusion and overview: Pinterest advertising
Pinterest is a promising platform for businesses that want to promote their brand and sell their products or services. The platform offers numerous options for addressing specific target groups and positioning the brand.
However, it’s important for businesses to plan their Pinterest strategy well and create new Pins and ads regularly. Maintaining the Pinterest profile and regularly analyzing the results are also important in order to optimize the advertising campaign and achieve the best possible return on investment.
In the future, more opportunities for advertising will probably open up on Pinterest. It is therefore worth keeping an eye on the platform and finding out about new features and developments. Businesses that take action on Pinterest early can gain a competitive advantage and position themselves as leaders in their industry.
Pinterest Marketing with SaphirSolution
Our Pinterest marketing services offer companies the opportunity to make their brand better known on the platform and to successfully sell their products or services. Through targeted Pins and ads, we can draw users’ attention to the brand and spark their interest. Our team of experts will help plan, execute and analyze the advertising campaign and ensure its success. Use our services to strengthen your brand on Pinterest and take advantage of the platform benefits.
Have we picked your interest? Book a non-binding consultation appointment here.