The holiday season offers many opportunities for businesses to grow their sales. Nevertheless, since competition can be tough, you need a successful marketing strategy in order to be able to attract customers to your website and make your product stand out from the multitude of Christmas offers.
In order to be able to keep up with the busiest time of the year and meet their Christmas selling targets, merchants need to plan their marketing strategy in advance. The best period for coming up with a Christmas marketing plan is during fall, as businesses are able to leverage holidays and promotional events such as Halloween, Black Friday and Cyber Monday to maximize engagement.
The following is a guide on how to get the most out of your Christmas business with the right online marketing mix.
Creative marketing ideas to boost your Christmas business
Christmas objectives and strategy
The first step is to clearly identify your objectives and keep them in mind throughout the whole process. Defining your goals enables you to build a plan of action that has a clear direction. Based on your needs you will be able to adopt the best fitting strategy in order to achieve them.
Common business goals are:
- Increase sales
- Generate leads
- Drive web traffic
- Increase brand awareness
- Attract and retain customers
Christmas target audience
Identify your Christmas target audience and adapt the content and distribution channels to their demands. Analyze behavior, motivation and needs through data tools in order to segment your audience and apply strategies that are tailored to their customer journey stage.
Take advantage of the festive season to approach the audience in an emotional way and add value to their Christmas shopping.
Dress your brand for Christmas by changing the theme on your website and social media accounts. Convey your Christmas message by making sure your brand remains recognizable.
Catch your audience’s attention with sparkle and promotions by highlighting Christmas deals and sales duration on the main page.
You can also offer Christmas-themed packaging and labels for your products to save the customer the hassle of looking for a suitable one.
Christmas promotional strategies
Decide which Christmas ideas to adopt to outperform the competition. Here are some eye-catching Christmas promotions created to increase conversions:
- Free & in time shipping
- Free returns / easy returns
- Gift cards
- Discount coupons
- Buy one get one free
- Gift or discount for purchases over a certain amount
- Subscription discounts
- Free membership
- Extended trial period
- Upgrade to premium versions
- Double points
- Loyalty card
- Extra offers
Christmas keyword research
Let your audience know you are providing Christmas offers and bind them to your website with the right keywords.
If you want to appear in Christmas related search results you will need to adapt your keywords to the topic. Keep an eye on the keywords used by the competition and research specific Christmas terms that have potential for both organic and paid search results. The next step is to optimize your content by integrating your findings.
In such a competitive landscape, organic marketing is not enough to stand out. Run Christmas ad campaigns both on Google and social media to grow your sales.
Based on your objectives, you can set up campaign goals, choose the audience and channels where you want to display your ads.
Here are some tips for better performing ads:
- Use Christmas keywords
- Redirect the user to a landing page with Christmas offers
- Call attention to the best Christmas deals and free delivery
- Create a sense of urgency for time or stock
Leverage winter holidays
Use seasonal holidays to prepare for Christmas fever. You can test out campaigns during Halloween, Black Friday or Cyber Monday in order to collect leads to target with Christmas offers. That’s a sure way for your brand to gain awareness and engagement.
Gathering data will help you identify which promotions are better perceived by the audience, offer you the opportunity to optimize future campaigns and retarget existing customers.
Christmas social media
Christmas ideas spread most easily on social media. If your brand does not have a Christmas strategy on socials, then you are missing out on a lot of potential.
You can leverage social media for branding, gain awareness, grow sales, increase engagement and retention. Social media marketing offers a mix of both organic and paid solutions.
For best results, make sure you follow this Christmas social media checklist:
- Give your brand’s profile a festive look
- Update your feed with Christmas deals
- Use Christmas hashtags on your posts
- Engage with your followers by replying to messages, comments and brand mentions
- Collaborate with experts and influencers
- Motivate followers to create Christmas user generated content
- Create Christmas giveaways and contests
- Run Christmas ads
Christmas email marketing and newsletter
Use emails and newsletters to spread the message on offers, new products, events, to thank customers or to wish them happy holidays. You can customize your message based on the customer’s journey and the type of goal you want to achieve. Make sure you schedule the email for the right time in the calendar in order to maximize conversions.
Christmas content marketing
Good content keeps the audience engaged and binds them to your brand. Include content marketing to your Christmas marketing mix to sell your story and share your ideas. You can use different formats such as Christmas videos, articles, posts and guides. Your content should be optimized with relevant Christmas keywords, links to Christmas landing pages, title tags, meta description, image and alt tags.
Since video content has an emotional impact on the customer, it is the perfect format to convey your Christmas message. You can use video to present your product, greet and thank your clients, promote a deal or share your brand’s vision.
Use data to identify weaknesses in performance and improve your strategy. Optimize measures based on audience demands and select the most profitable channels. Track your progress with KPIs and analytic tools.
You can leverage your Christmas learnings for new year’s campaigns and extend your sales over the long term. Take advantage of the customer base you built with Christmas marketing and retarget them for more conversions.
Conclusion on Christmas marketing ideas
Since the holiday period can be hectic, you can rely on a Christmas marketing agency to make sure your Christmas plan of action is not missing any of these essential measures for success.
There’s no greater potential for sales than during Christmas. A well-defined Christmas marketing mix offers the opportunity to tap into business potential and gain a strategic advantage over the competition.
Christmas marketing strategies can be tailored for individual needs and act to trigger emotions in a period that is all about feelings.
Take the last chance and boost your Christmas business with our creative Christmas marketing ideas.