The basis for successful marketing – 5 steps to a perfect target group analysis

The primary goal in marketing is to reach as many relevant users with as few resources as possible. In order to achieve this goal you should determine who are the relevant users by carrying out a target group analysis. For this purpose, the overall market is analyzed and categorized based on various characteristics. In this […]

Marketing automation – all marketing activities in one tool

 Marketing Automation (MA) is a term that comes up more and more often in the context of digitization of companies and there are quite a few MA tools on the market. At SaphirSolution, we run paid advertising on social media directly through the panels provided by Facebook, LinkedIn or TikTok. The situation is similar with […]