The basis for successful marketing – 5 steps to a perfect target group analysis
The primary goal in marketing is to reach as many relevant users with as few resources as possible. In order to achieve this goal you should determine who are the relevant users by carrying out a target group analysis. For this purpose, the overall market is analyzed and categorized based on various characteristics. In this […]
Last chance for Christmas business – with the right online marketing measures to success
The holiday season offers many opportunities for businesses to grow their sales. Nevertheless, since competition can be tough, you need a successful marketing strategy in order to be able to attract customers to your website and make your product stand out from the multitude of Christmas offers. In order to be able to keep up […]
Marketing automation – all marketing activities in one tool
Marketing Automation (MA) is a term that comes up more and more often in the context of digitization of companies and there are quite a few MA tools on the market. At SaphirSolution, we run paid advertising on social media directly through the panels provided by Facebook, LinkedIn or TikTok. The situation is similar with […]
