Understanding Google BigQuery: The ultimate tool for marketing analytics
What is Google BigQuery? As a marketing manager, you are constantly looking for innovative ways to improve your marketing strategies. BigQuery is one of the most important tools for effective marketing analysis. But what exactly is BigQuery and for what purposes can it be useful? BigQuery is a Google Cloud Platform data warehouse service that […]
What is Google Analytics 4 and why should businesses use GA4?
What is Google Analytics 4? Google Analytics 4 (GA4) is the latest version of Google Analytics powered by machine learning and artificial intelligence. GA4 offers a variety of new features and options to help companies analyze their website activity. Why should companies use Google Analytics 4? GA4 offers businesses many benefits compared to previous versions. […]
